Retargeting

Target users around the web with leads from Gift Shop® Plus

With Gift Shop® Plus’ retargeting packages, we can help you capitalize on a list of leads across various ad placements on our websites and social media.

With Gift Shop® Plus’s unique print and digital advertising opportunities, you can set up retargeting campaigns across our publication websites and social media to help capitalize on missed traffic. With our signature Power of Print program, we can help you target and serve ads to users who interacted with the digital edition of our publication.

What is Retargeting?

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they see your print or digital ads. For most websites, only 2% of web traffic* converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users* who don’t convert right away.